Build What Matters. Scale What Works.

Building a product users don’t want is the #1 reason startups fail—and it’s avoidable.

Startups move fast, but without clear direction, that speed leads to wasted time, budget, and energy. When product, market, and user insights aren’t part of the process, teams rely on instinct—and misalignment between sales, product, and engineering becomes inevitable.

Make Product Decisions That Stick and Scale

I’m a market and product research consultant with 10+ years of experience across startups, scale-ups, and global companies like Mobimeo, refurbed, Zalando, and Here Technologies.

I support startups and product teams in building practices that stick by helping them:

  • Integrate tactical research and automate feedback loops with the help of AI

  • Align departments on what to build next using clear prioritization methods

I also step in when you need to:

  • Validate ideas before teams invest in coding

  • Identify, define, and validate your Ideal Customer Profiles (ICP)

  • Improve UX and boost key product metrics

  • Map out key interactions and actors across your value chain

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!